General Motors 2011 Chevrolet Volt 16-kWH lithium-ion battery cutaway rendering.This summer, San Jose State University is offering the first classes in what it calls “battery university,” a series in its professional development program intended to train a work force for the next generation of battery makers. The curriculum is being developed by more than 100 experts from the emerging battery storage sector — mostly from the San Francisco Bay Area — and will focus not only on developing the technology, but also on ways to make it cost-effective and realistically usable in electric cars, renewable energy or smartphones and laptops.
California is home to about 40 battery companies, but they are struggling to find a work force.
“Start-up companies with new ideas are coming on board, but there is no work force to get those ideas to completion and to ultimately reach a point of success for the marketplace,” said Venkat Srinivasan, head of the Energy Storage and Distributed Resources group at Lawrence Berkeley National Laboratory, a partner in the program.
The vast majority of lithium-ion batteries are produced in China, Japan and South Korea, and emerging lithium-ion battery manufacturing in the United States is off to a shaky start. The 2009 federal stimulus bill gave more than $2 billion to support new battery plants. One of those plants, LG Chem Michigan, which was to produce batteries for the Chevy Volt, has remained idle since construction, and another, A123 Systems – the company that made batteries for the beleaguered electric carmaker Fisker Automotive – went bankrupt and was acquired by a Chinese auto parts maker in December. Johnson Controls, a lead-acid battery manufacturer, has fared better with its lithium-ion battery plant in Holland, Mich.
Mr. Srinivasan notes that “the United States still leads the world in research in battery technologies.” The looming challenge facing lithium-ion battery manufacturers is the need to increase energy density without decreasing the battery’s life cycle, while at the same time keeping production costs down, he said. The cost of batteries has been a major obstacle to increased electric car sales.
“Batteries are about half the cost of an electric vehicle,” said Doug Davenport, a program manager at Berkeley Lab. “It pushes the price point of that car well beyond what a comparable gasoline engine car would be, and with a shorter range.”
As researchers develop new materials and energy storage technologies for the next generation of batteries, both Mr. Srinivasan and Mr. Davenport say, the United States could have the opportunity to take the lead in battery manufacturing — if a skilled work force is available to do the specialized work necessary.
The Joint Center for Energy Storage Research at Argonne National Laboratory in Lemont, Ill., is one of many research centers trying to find energy storage breakthroughs. In November the Energy Department announced that two new advanced battery research facilities, both affiliated with the Argonne National Lab, would be built in Michigan.
Jeffrey Anderson, the interim executive director of CalCharge, which promotes energy-storage innovation, said such labs “are focused on addressing the energy density and cost challenge. If they succeed in their goal, we’re going to have a huge opportunity to leapfrog the competition.
“One of the critical pieces to being able to do that is whether we have a work force that is trained to know how to take something from innovation to infrastructure,” Mr. Anderson said. “And that’s the reason for ‘battery university.’”
The first 10- to 12-week course will be offered in July or August, and online courses will be available in the future.
Fabrice Coffrini/Agence France-Presse — Getty Images A Fisker Karma electric car at the Geneva auto show in March.
Fabrice Coffrini/Agence France-Presse — Getty Images The Fisker Karma emblem.
Detroit Electric, via Associated Press Detroit Electric’s SP:01, a limited-edition electric sports car.
Hyundai Motor America 2010 Hyundai Elantra.
Edmunds.com The 1996 Lexus bought as a “debt free” car.
Stan Honda/Agence France-Presse — Getty Images Ford’s president and chief executive, Alan Mulally, highlighting the mileage numbers of the 2013 Ford Fusion Hybrid at its introduction in September.
Rebecca Cook/Reuters “Limited range and long recharge times are likely to limit the use of all-electric vehicles mainly to local driving,” a report from the National Research Council says.
Associated Press Traffic headed out of New Orleans ahead of Hurricane Isaac last August.
Volkswagen of America 2005 Audi A6.
Toby Talbot/Associated Press
Doser la pression du pied, se positionner pour accélérer, virer au meilleur moment, anticiper les mouvements des autres usagers, maîtriser sa vitesse. A bien des égards, la pratique du ski alpin s’apparente à la conduite sportive d’une automobile. C’est en tous cas le pari des annonceurs publicitaires. Malgré les difficultés du secteur, les constructeurs automobiles multiplient les placards aux abords des pistes de ski, au bas des télésièges, dans les rues des stations voire sur les panonceaux indiquant le nom et la "couleur" (noire, rouge, bleue) des pistes.
Dextérité et puissance. A Verbier, dans le Valais suisse, un constructeur avait loué l’hiver dernier l’énorme façade du bâtiment de Médran, d’où partent les principaux téléphériques. Dans les Dolomites, en Italie, Audi s’impose sur les panonceaux des pistes tandis que les portillons d’entrée de la plupart des télésièges s’ornent d’un slogan qui claque, estampillé BMW : "plaisir de conduire". Le constructeur allemand sponsorise également skiline.cc, qui suit les skieurs à la trace, comme raconté ici. Pour séduire les amateurs de schuss, les annonceurs mettent en avant la vitesse, mais aussi la puissance ou la dextérité. Dans les Alpes françaises, la plupart des communes abritant des grandes stations ont conclu un marché avec un constructeur, tandis que Peugeot, Volvo ou Jeep prêtent des modèles pour les circuits sur glace organisés à Val Thorens (Savoie) ou sur le plateau du Vercors (Isère).
moitié. Même s’il est censé vénérer les grands espaces vierges, le silence assourdissant des cimes et les odeurs de sapins, le skieur constitue une cible idéale : il affiche des revenus plus élevés que la moyenne, ne regarde pas à l’achat d’un bien matériel et apprécie effectivement les pointes de vitesse. "A la montagne, on lit peu les journaux, on regarde peu la télévision, sauf lorsqu’il neige. Le skieur sort pour une semaine du circuit publicitaire. On essaie de le rattraper sur les pistes", lâche sans ciller Gerhard Lorenz, directeur de la branche française de Sitour, une agence de communication à l’origine des panonceaux siglés "Audi" sur les pistes italiennes et autrichiennes.
Moins d'affiches en France. En France, en revanche, le vacancier d’hiver serait quelque peu négligé par les annonceurs, regrettent les publicitaires. Sylvie Burger, fondatrice de l’agence SBCMedia, spécialisée dans la communication en montagne, constate que "la plupart des achats d’espaces publicitaires se font à Paris, loin des massifs. En outre, les campagnes publicitaires d’hiver, à cheval sur deux années civiles, doivent se décider plus d'un an à l’avance. Enfin, les lois sur l’environnement empêchent arbitrairement l’affichage sur les pylônes de téléphériques".
Et les skieurs, ils en pensent quoi ? Que du bien, si l'on se fie à cette étude réalisée en Suisse... par des publicitaires. Pour l’air pur, les paysages sauvages et le silence de la nature, il va falloir se mettre au ski de randonnée, loin des stations sponsorisées.
Janine Vaccarello/Crime Museum John Dillinger’s Terraplane on display at the Indianapolis International Airport.
Associated Press John Dillinger