Heuliez: Anatomy of a French failure

Le 16 avril 2013, des salari?s de l'?quipementier Heuliez, attendant devant le Tribunal de commerce de Niort. Celui-ci devrait prononcer, lundi 30 septembre, la liquidation de l'entreprise de carrosserie automobile install?e ? Cerizay.

Curtain. This time, is nearing completion of Heuliez, this SME of the dos-S poor become one ann are the symbol of "lame ducks" Governments trying to save whatever happens. As you might expect, is condemned to the tribunal de commerce de Niort, on Monday, September 30, the liquidation of the company of car body and install Cerizay.

The activity has been extended (e) a month, the time to complete the pending orders. Then the company will be ray e card. Will remain only in the activities of the three room which were outside the turn of Heuliez: electric cars Mia Electric, vehicles without permission JDM v and h with respect to EADS cabins in helicopter. They will be added, perhaps, a public entity destination e Server pr tool industrial settlement permission.

In total, about 400 people, hand work Heuliez or l reached 3,000 employees in 2004. Return of a spectacular route d stacking the weaknesses of the "industrial fran ais mod".

Family capitalism d FahadIn 2007, when Heuliez is located in backup, the company is at the end of the roll. The manufacturer of trucks in 1920 by Henri Heuliez was inventive in step, its rubber wheels for cars of horses to their opening for the convertible roofs. Staff shop comp, good quality equipment. But the case, led by the son-in-law of the founder, G rard Qu calf and his son Paul, e g e are the first.

The EMS is an office of studies, a subcontractor for Opel, Citro n and others and a builder of some series of v s small vehicles. With the crisis, builders repatriate as much as possible the activity in their factories. And play competition for tasks confi partners, especially with the countries of the East.

Fragile buyersFran AIS nors T, as Bollor, did not want the record, are groups of second class presented. Some serious s. Other less, attracted by the prospect of r s Cup rer for nothing a soci t int interesting to collect donations and disappear at the time of the promised money to inject. This is what happens with the first "Salvador", Indian Argentum Motors, then with the entrepreneur Louis Petiet.

BGI, the last assignee, they, kept his promises. But this small group Fund by an ex - ing NIOR of Heuliez had sufficiently strong to resurrect a company ab m e by two successive bankruptcies kidneys. Its first revival has only half ussi r and BGI would not return to the pot.

Public authorities all ts pr For employees, this ball of buyers, brightness of three bankruptcies in four years, was testing. All his d Lord to save the company, the Government and the commercial court were indeed wanted to believe all the possible tracks, such as ' Bill Gates Turkish '. To blindness.

"It is one of the most beautiful moments of my political life," is are so enjoy making goal S Royal, pr Chair of region r Poitou-Charentes, in December 2009, when Louis Petiet ensure finally will bring the promised representative pr million, a copy of a good wave of subscription. Money obviously impossible.

"Most often, this type of intervention only delays the inevitable in and encourages the workers not retrain, suggesting that [policy] may oppose the forces of the market", believes now Augustin and David Thesmar in 10 Id is flowing France (Flammarion, 160 pages, € 13). "In the case of Heuliez, we made no error. Mr. Petiet probably was not a good buyer, but it was one or immediate closure of the imm. "Hundreds of jobs have been maintained during the is ann", assumes Jean-François Macarius, one of r widely read regional charg of the folder. The region r there will have lost at least 2.4 billion euros in aid that Heuliez never reimbursed.

A blurred doctrineor? Stop, has decided to Arnaud Montebourg, September 23, i - l: t "are not l put scarce money on companies that have no future". Once again, the Lady Royal, pr invest to €650.000 in a company of mixed economy that would be b buildings and machinery after the liquidation, to encourage a red tick home mortgage.

These dissonant speeches show how the doctrine about the rescue of the soci t s in difficult remains diffuse. In 2009 and 2010, a long clash had opposite strat strategic investment fund for reading in the opportunit to sustain Heuliez. On the refusal of the ISP, is finally the region r that is the gateway to the capital of Mia Electric. A company that is still fragile and is looking for investors.

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