Jaguar Introduces F-Type Coupe With a Laser Show

A trio of F-type coupes, introduced in a laser show Tuesday night.

Celebrities, such as Simon Cowell and Adam Carolla, gathered with a horde of largely unknown journalists Tuesday night to greet the new Jaguar F-Type Coupe, which the automaker unveiled at an event near the Los Angeles Auto Show.

Ian Callum, Jaguar's lead designer, introduces the new F-type Coupe.

There was no shortage of union jacks, Pimm’s cups and even paper cones full of fish and chips at the event to remind guests of the car’s British pedigree. But the real excitement came when Ian Callum, Jaguar’s design director, finished his remarks and stepped away from the stage. A curtain swept to the side, revealing the cavernous interior of a former aircraft hangar, and lights and sounds simulating a helicopter assault of sorts rocked the building as a series of red lasers shone from the far end of the tunnel.

With a series of throaty rasps — a sound for which the F-Type’s loud exhaust system is quickly becoming known — an F-type sped down the length of the hangar, surprising some guests as it hurtled toward the seating area and disappeared through a door below the crowd.

The new coupe’s roofline is sleek, and Jeff Curry, brand vice president for Jaguar in the United States, said he thought the car would be a centerpiece for the marque.

The F-type Coupe is scheduled to arrive in American showrooms this spring. The 340-horsepower supercharged V6-equipped base model will start at $65,895, including shipping. The S coupe, which packs a 380-horsepower supercharged V6, starts at $77,895, and the 550-horsepower supercharged V8 R model — a trim level Jaguar says will not appear on the convertible — starts at $99,895.

Power from the all aluminum-bodied coupe will be fed through an 8-speed automatic transmission equipped with a manual shift mode for sportier driving.

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