In 2012, on a march fran ais fell by 15%, Mini sales were down by 1% and the S BMW series 3, it is true fra loosely rejuvenated, saw his own jump 40%, just like those of the Porsche 911. In 2012, the Range Rover (which has t p a d but 2013) and the Qashqai saw their registrations continue to grow, so that the backlog of Golf, including the septi I g n ration appeared end of 2012 is well plump.
In addition to an exceptional profitability and a rate significantly within sup competition, these mod cults share several s operates. These are, firstly, the arch types. The first Mini (1959) a förg concept car urban e sophisticated, with a surprising report dimensions-habitabilit. His incarnation lanc r e in 2001 (and d j produced more than 2 million of unit s), at the time the application was on smaller cars but raffin es, has kept the chic dimension and l g slightly eccentric. The S BMW series 3 a jet in 1975 the bases of sedan compact sporty Alfa Romeo has never able sustainably.
Candidate automotive canonization
PAS very welcoming for rear passengers but equipped with engines brilliant six-cylinder in-line, it is very taken e ts pr executives express their social status with a dash of arrogance. Its t c, the Range Rover has invent d s 1970, well before the current SUV, 4 4 bourgeois; and the Porsche 911, which f te this year its 50 years, grav in marble the principles of usable everyday sports car. Candidate automotive canonization, the Nissan Qashqai, appeared in 2007 but d j produces 1.2 million to unit, has found the formula of the modern family car by merging MPV and 4 4.
This is the Alchemy of the Golf
that para t the most complex d finish. Mod the most sold in Europe, produces 30 million s pr of unit s since 1974, is pr presents as a sedan average, do and without aura particular homogeneous. This apparent conformism hides a cam l car on which a facility number of revolutions: the e arrival of diesel on the small mod the vogue of the 'bombies' fashionable GTi and the introduction of new equipment electronic security and comfort. Cultivating a subtle reverse snobbery, the Golf is an expression of the good go t without ostentation.
In addition, these renti res are also imposed as the embodiment of a constructor. The 911 remains, despite the extension of the range, the dam of all Porsche; for BMW, there was a before and an after s S series 3, as for Nissan with the Qashqai. Besides that a mod can become a trademark alone as the Mini. Reverse side of the medal m: Volkswagen mit and ann are no longer be for the success of the only Golf. Other sp specificity: a mod the star cannot be d starting of a style well finished. A g n ration, the changes must if op rer dose hom opathique to meet the "timeless design" cow e ACSS.
Aficionados
Last point, the res renti from automotive to recognize their aficionados. Some are in their fourth me BMW S series 3, others their troisi me Mini. This remarkable fid bed (65% of the property owners of Golf r it rent their purchase, then the rate of fid average bed exc brand of seldom 45%) is not without fault. At each renewal, most of these mod tend to embourgeoiser and drop out in way of the customers did not have the means to follow their e mount range. The number of copies produced during each g n ration of these best-selling recorded a modest decline but r regular. These classics of the car are also s competition by the growing number of s news updates on the market, including the mark which they belong. S ACSS monsters will have to monitor what is happening in their heâ r.
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